Health Communication: A Multicultural Perspective

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Snehendu B. Kar, Rina Alcalay, Shane Alex
SAGE, 2001 - Health & Fitness - 380 pages
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This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation.

This particular project is designed to develop health promotion communication interventions.

 

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Contents

The Emergence of a New Public Health Paradigm in
21
The Evolution of Health Communication in the United States
45
Facing a New Culture
79
ParentChild Communication in Drug Abuse Prevention
193
The Effectiveness of Peer Education in STDHIV Prevention
211
Health Communication for HIV Risk Reduction
235
A Health Communication
251
Evaluation of Health Communication
309
Lessons Learned and Implications
333
Index
359
About the Contributors
375
Copyright

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About the author (2001)

Rina Alcalay is an emertis professor of public health sciences at UC Davis. Her research involves the effective communication strategies to prevent depression among populations in transition, such as people who have changed cultures, who have been diagnosed with a chronic disease, or who are aging.

Shana Alex Lavarreda is a research scientist at the UCLA Center for Health Policy Research. As the Center's director of Health InsuranceStudies, she works with numerous projects, including the State of Health Insurance in California (SHIC) project and the California Health Benefits Review Program (CHBRP). The SHIC project acts as a statewide and national resource for health insurance information, creating and disseminating reports, fact sheets, policy briefs and on-demand data estimates. As a member of the cost analysis team with CHBRP, Lavarreda estimates the impact of health insurance benefit mandates pending in the state's legislature. Lavarreda is also an expert on health insurance data from the California Health Interview Survey (CHIS).

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