Health Communication

Front Cover
Springer Science & Business Media, Oct 21, 2006 - Medical - 212 pages

In recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication.

-Basic theory and concepts underlying the health communication field

-Real-world strategies for designing, implementing, and evaluating programs

-Up-to-date coverage of print, broadcast, digital, and interactive health media

-Profiles of target populations with specific health needs

-Case examples illustrating what works and what doesn’t

-Sidebars, glossary, Web links, and other tools

The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care.

By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction to Health Communication
1
The Changing Sociocultural Context
9
The Changing Healthcare Context
21
The History of Health Communication
39
HealthCommunicationAudiences
47
UnderstandingHealthBehavior
65
UnderstandingCommunication
85
Steps in the Health Communication Process
103
Traditional Approaches to Health Communication
119
Contemporary Approaches to Health Communication
133
Case Studies in Health Communication
149
Evaluating the Impact of Health Communication
167
The Future of Health Communication
179
Bibliography
187
Index
211
Copyright

Other editions - View all

Common terms and phrases

About the author (2006)

RICHARD K. THOMAS is a partner in the Memphis firm Medical Services Research Group.

Bibliographic information