Health Fitness Management: A Comprehensive Resource for Managing and Operating Programs and Facilities
Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success.
Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Managementto help them acquire and improve their management skills across all areas:
-Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation.
-Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services.
-Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club.
-Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment.
-Program evaluation: Determine the "fitness level" of the club and its programs, capitalize on strengths, and find solutions to improve weak areas.
-Industry perspective: Understand the history of health and fitness management, its present status, and future trends.
Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
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six Developing a Compensation Program
Forms of Compensation
Industry Pay Practices
eight Increasing Sales
Maximizing the FacetoFace Selling Process
Operations and Facility Management
thirteen Addressing Health and Safety Concerns
fourteen Maintaining Your Facility
fifteen Choosing the Right Equipment
sixteen Understanding Legal and Insurance Issues
seventeen Evaluating Your Operation
conclusion Looking Toward the Future
nine Focusing on Customer Service
ten Retaining Members Through Program Management
eleven Generating Revenue Through Profit Centers
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