Health Promotion: A Therapist's Concise Guide to Advertising

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Troubador Publishing Ltd, 2008 - Osteopathic medicine - 158 pages
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Promoting yourself as a health provider, whether you are a Reflexologist, Osteopath or Physiotherapist, requires new skills to those learnt at college. This text provides you with those skills, together with ideas on how to gain new customers and promote your practice.
 

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Contents

Understanding your market
3
Undertaking market research
9
Writing your market plan
19
BRANDING
27
Brand awareness
29
Choosing a name for your business
36
Designing a logo and slogan
44
ADVERTISING
51
PROMOTION
99
Valuing your customers
101
Care packages
106
Offering free assessments
108
Open days
114
Events and demonstrations
118
Talks and presentations
121
Testimonials
127

Advertising standards
53
Designing an advert
57
Utilising your clinic
75
Directories
77
Car signage
80
Post office advertising
82
Radio advertising
84
Creating an online presence
88
Promoting your practice with literature
130
Newsletters
134
Gift vouchers
138
Leafleting
140
Running a competition
142
Targeting other peoples businesses
148
Become a source of advice
154
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About the author (2008)

Tim Flanagan qualified in 1995 with a degree in Podiatry. He worked for the NHS for four years before moving to the private sector. He now manages two private practices in Kent, has treated celebrities and professional sportsmen and women, and lectures across the UK. He is also the author of First Steps(Matador, 2007).

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