Health and Wellness Tourism
Elsevier/Butterworth-Heinemann, 2009 - Business & Economics - 400 pages
Health and wellness tourism is a rapidly growing sector of today's thriving tourism industry. This book will examine the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.
Health and Wellness Tourism looks at the motivations and profiles of the tourists for this sector and provides valuable guidance and a basis for discussion regarding the marketing, managing and operations in this sector.
* Introduces the reader to this topic by looking at the history, origins and scope of this sector and how it fits with today's intenrational tourism and leisure industry.
* Uses international case studies to illustrate the multiple aspects of the industry and new and emerging trends including spas, life-coaching, meditation, festivals, pilgrimage and yoga retreats.
* Evaluates marketing and promotional strategies and assesses operational and management issues in the context of health and wellness tourism.
Melanie Smith is a Senior Lecturer in Cultural Tourism Management from the University of Greenwich in London, UK. She is also Chair of ATLAS (The Association for Tourism and Leisure Education. She has recently co-edited a special edition of the journal Tourism Recreation Research on Wellness Tourism, as well as undertaking a large research project on holistic tourism. She is currently teaching BA courses in Wellness Tourism in Budapest, Hungary and is working on consultancy projects related to the development of spas and holistic tourism centres.
László Puczkó is a Tourism Academic and Consultant specialising in Wellness Tourism. He is currently a managing director and head of tourism section at Xellum management consulting company in Budapest, Hungary. Xellum Ltd. is a professional services firm that has 3 major lines of business: tourism, financial analysis and EU and governmental advisory. He currently advises on several projects relating to wellness tourism, including spa development, management and marketing. Former positions include: researcher, consultant and lecturer at the Tourism Research Centre of Budapest University of Economics and Public Administration (1993-2001) and manager at KPMG Advisory Travel, Leisure and Tourism Group (2001-2004).
* A pioneering text which looks at the development and management of health and wellness tourism, a rapidly growing area of the contemporary tourism industry.
* Uses a variety of international case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in the Caribbean and Asia, to day spas in the United States and the New Age Festival in New Zealand
* Discusses the motivations and profiles of wellness tourist and how to market and manage this specific product type.
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