Health Care Market Strategy: From Planning to Action

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Jones & Bartlett Learning, 2004 - Health & Fitness - 287 pages
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With this book your students will learn step-by-step how to develop and implement a successful marketing strategy for health care facilities. The first edition, a standard reference for more than ten years, has been thoroughly revised to bring you the latest on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.

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