Health Communication: From Theory to Practice
Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
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"Health Communication Theory and Practice", should be considered as the holy book of the development communication practitioners. It encompasses all areas of development from the grassroots to implementation, and monitoring and evaluation of communication interventions to support health services. This book is a real guide as it touches all the different strategies social mobilization, social markerting, communication for hehavioural change, and others. As an experienced practioner in the field, I always refer back to Dr. Schiavo's master piece.
Mohamed Alasow, UNICEF C4D Consultant for EPI/Polio, Sudan.
What Is Health Communication?
Current Health Communication Theories and Issues
Cultural Gender Ethnic Religious and Geographical Influences on Conceptions of Health and Illness
HEALTH COMMUNICATION APPROACHES AND ACTION AREAS
Public Relations and Public Advocacy
Professional Medical Communications
Situation Analysis and Audience Profile
Identifying Program Objectives and Strategies
Developing Tactical and Evaluation Plans
Implementing Monitoring and Evaluating a Health Communication Program
Examples of Worksheets and Resources on Health Communication Planning
Selected Online Resources on Health Communication