Health Communication: From Theory to Practice

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John Wiley & Sons, Jan 11, 2011 - Medical - 464 pages
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Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation.  While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
 

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"Health Communication Theory and Practice", should be considered as the holy book of the development communication practitioners. It encompasses all areas of development from the grassroots to implementation, and monitoring and evaluation of communication interventions to support health services. This book is a real guide as it touches all the different strategies social mobilization, social markerting, communication for hehavioural change, and others. As an experienced practioner in the field, I always refer back to Dr. Schiavo's master piece.
Mohamed Alasow, UNICEF C4D Consultant for EPI/Polio, Sudan.
 

Contents

What Is Health Communication?
3
Current Health Communication Theories and Issues
30
Cultural Gender Ethnic Religious and Geographical Influences on Conceptions of Health and Illness
71
HEALTH COMMUNICATION APPROACHES AND ACTION AREAS
89
Interpersonal Communications
91
Public Relations and Public Advocacy
121
Community Mobilization
147
Professional Medical Communications
175
Situation Analysis and Audience Profile
237
Identifying Program Objectives and Strategies
281
Developing Tactical and Evaluation Plans
298
Implementing Monitoring and Evaluating a Health Communication Program
336
Examples of Worksheets and Resources on Health Communication Planning
353
Selected Online Resources on Health Communication
363
Glossary
371
References
379

Constituency Relations in Health Communication
198
PLANNING IMPLEMENTING AND EVALUATING A HEALTH COMMUNICATION PROGRAM
213
Overview of the Health Communication Planning Process
215
Name Index
413
Subject Index
419
Copyright

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About the author (2011)

Renata Schiavo, Ph.D., M.A. is a senior health care communications consultant. She is also an adjunct assistant professor of Public Health at New York University, Steinhardt School of Education, Department of Nutrition, Food Studies, and Public Health.

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