Health Services Planning

Front Cover
Springer Science & Business Media, Dec 31, 2003 - Medical - 384 pages
0 Reviews
Health Services Planning provides the reader with an understanding of the key concepts related to the planning process and offers step-by-step guidelines for developing any type of plan for a community, a health system or an organization. The author addresses the challenge of health planning at both the community level and within the healthcare organization. In addition, the book provides detailed guidance on the development of strategic plans, business plans, and marketing plans.
The book provides background on the sociocultural context for health planning and the nature of the demand for health services. Resource material is provided on the research process necessary to support planning activities and sources of data for health planning. Illustrative material is provided through boxes and exhibits throughout the text. An extensive appendix provides examples of various types of plans drawn from the experiences of the author. A glossary provides the reader with definitions of key terms.
Readers will gain an appreciation of the importance of planning for the orderly development of health services at the community or organization level. The necessary skills will be learned to allow the reader to formulate plans or, at the least, be able to intelligently discuss the planning process with other health professionals. Health Services Planning is a useful textbook in health administration programs, as well as a resource to health professionals in both public and private sector healthcare organizations who need to have an understanding of the planning process.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

Introduction to Health Services Planning
1
WHAT IS PLANNING?
2
WHAT IS HEALTH SERVICES PLANNING?
3
THE POLITICAL NATURE OF PLANNING
5
PLANNING FOR WHOM?
6
WHY IS HEALTH PLANNING NEEDED?
7
WHY THE RESISTANCE TO PLANNING?
9
WHAT A PLAN IS NOT
11
DEVELOPING THE STRATEGIC PLAN
177
IMPLEMENTING THE PLAN
180
EVALUATING THE EFFECTIVENESS OF THE PLAN
181
A MOVING TARGET
182
Marketing Planning
189
THE MARKETING PLANNING PROCESS
196
BASELINE DATA COLLECTION
198
THE EXTERNAL AUDIT
199

THE PLANNING TIME HORIZON
12
An Overview of Health Planning
15
ORGANIZATIONLEVEL PLANNING
19
PAST AND PRESENT
23
RELATIONSHIP BETWEEN COMMUNITYWIDE AND ORGANIZATIONLEVEL PLANNING
34
HEALTH PLANNING IN OTHER COUNTRIES
35
The Social and Health Systems Context for Health Services Planning
37
THE SOCIOCULTURAL CONTEXT
38
THE TRANSFORMATION OF THE US HEALTHCARE SYSTEM
47
Health Services Demand and Utilization
55
DEFINING DEMAND
56
FACTORS INFLUENCING DEMAND
58
THE ELASTICITY OF HEALTH SERVICES DEMAND
64
ESTIMATING THE DEMAND FOR HEALTH SERVICES
70
The Planning Process
75
STEPS IN THE PLANNING PROCESS
76
DEVELOPING THE PLAN
89
IMPLEMENTING THE PLAN
93
PRODUCTS GENERATED BY THE PLANNING PROCESS
96
THE EVALUATION PLAN
97
REVISION AND REPLANNING
98
The Community Assessment Process
101
ENVIRONMENTAL ASSESSMENT
102
BASELINE DATA COLLECTION
105
ASSESSING HEALTH STATUS AND HEALTHCARE RESOURCES
124
SUMMARIZING THE COMMUNITY ASSESSMENT
125
The Planning Audit
131
PREPARING FOR THE PLANNING AUDIT
132
PLANNING AUDIT DATA COLLECTION
133
SPECIFYING THE MARKET AREA
140
PROFILING THE TARGET MARKET
151
THE COMPETITIVE ANALYSIS
154
MARKET AREA PERCEPTIONS AND ATTITUDES
156
Strategic Planning
159
THE NATURE OF STRATEGIC PLANNING
160
THE STRATEGIC PLANNING PROCESS Planning for Planning
161
BASELINE DATA COLLECTION
170
Identifying Health Characteristics
203
STATEOFTHEMARKET REPORT
212
DEVELOPING THE MARKETING PLAN
213
IMPLEMENTING THE MARKETING PLAN
215
THE EVALUATION PLAN
216
Business Planning
219
ORGANIZING FOR BUSINESS PLANNING
223
BASELINE DATA COLLECTION
225
DEVELOPING THE BUSINESS PLAN
230
PRESENTING THE BUSINESS PLAN
232
THE OPERATIONAL PLAN
234
Research Methods for Health Services Planning
237
WHOS RESPONSIBILITY?
238
THE APPROACH TO PLANNING RESEARCH
239
TYPES OF RESEARCH
241
STEPS IN THE RESEARCH DESIGN PROCESS
242
PRIMARY DATA COLLECTION METHODS
250
ANALYTICAL TECHNIQUES
258
Information Sources and Data Management
265
DATA DIMENSIONS
266
DATA GENERATION METHODS
270
SOURCES OF DATA FOR HEALTH PLANNING
284
HEALTH DATA MANAGEMENT
289
The Future of Health Services Planning
293
THE NEW COMMUNITY HEALTH PLANNING
294
THE NEW ORGANIZATIONAL HEALTH PLANNING
298
RESOURCE AVAILABILITY
300
THE CONVERGENCE OF COMMUNITY AND ORGANIZATIONAL PLANNING
302
Glossary
305
Appendixes
328
A Statewide Planning Initiative
331
Community Health Planning Initiative
345
A Strategic Planning Case Study
359
A Case Study in Marketing Planning
367
A Case Study in Business Planning
371
Index
381
Copyright

Other editions - View all

Common terms and phrases

About the author (2003)

RICHARD K. THOMAS is a partner in the Memphis firm Medical Services Research Group.

Bibliographic information