Heart, Smarts, Guts, and Luck: What it Takes to be an Entrepreneur and Build a Great Business
Harvard Business Press, 2012 - Business & Economics - 236 pages
What's your entrepreneurial profile?
Do you have what it takes to build a great business?
In this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.
After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them--from young founder to seasoned CEO--holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business.
So are you:
* Heart-dominant, like renowned chef Alice Waters or Starbucks's Howard Schultz?
* Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett?
* Guts-dominant, like Nelson Mandela or Virgin's Richard Branson?
* Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)?
Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile.
Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to "dial up" or "dial down" to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle. Not only will you know how to build a better business faster, you'll also take your natural leadership style to the next level.
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MustreadUser Review - ricke3 - Overstock.com
Tony and Dicks experiences are relevant to anyone thinking about starting their own business. The book offers valuable insights garnered from their vast experience in technology and retail. Read full review
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ability Akio Morita Athenahealth authentic behavior Book Smarts building Business School Business Smarts business-builders career challenges chapter Circumstantial Luck cofounder company’s core create Creative Smarts critical Cue Ball decision Dick drive E.A.T. survey employees entrepreneurs entrepreneurs and business-builders experience failure feel focus founders goal growth Guts to Endure Guts to Evolve Guts to Initiate Guts-dominant Harvard Business Heart Heart-dominant Heart-driven HSGL profile humility iconoclasts idea individuals Infosys intellectual curiosity interview Jay Chiat Jeff Bezos Kimbal Musk leaders Lucky Attitude Lucky Network mentor metrics nuance one’s optimism pattern recognition Paul Reichmann percent person Pixar potential purpose and passion risk role scale scaler Scott Parazynski self-awareness Smarts Habit Smarts-dominant Steve Jobs strategy Street Smarts success things Thomson Corporation tion trade-offs True North True North question Tsun-yan understand vision