Helmut Schmid – Gestaltung ist Haltung / Design Is Attitude

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Victor Malsy, Philipp Teufel, Fjodor Gejko
Walter de Gruyter, Jan 1, 2006 - Architecture - 344 pages
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“Helmut Schmid ... his typography has rhythm ... it is created by the eye and resembles a musical score.” Wim Crouwel, Rotterdam
After training as a typesetter, Helmut Schmid (b. 1942 in Ferlach, Austria) studied at the Schule für Gestaltung in Basel. In 1976 he designed the campaign logo for the SPD campaign of Helmut Schmidt. After living in Düsseldorf, Berlin, Stockholm, Montreal, and Vancouver, Schmid settled in Osaka in 1981, where he has since lived and worked as an independent graphic designer. His designs are a unique combination of Japanese tradition and Western modernity. Thus, for example, it is impossible to imagine Japanese product packaging without Schmid’s syllabary, katakana eru.
The present monograph documents and analyzes all of Schmid’s important works from 1961 until today: foundational graphic concepts, lettering, product and packaging identities, and poster and book designs. It draws upon the results of a multi-year research project at the design department of the Fachhochschule Düsseldorf. With this publication, Helmut Schmid’s work is finally presented in a manner befitting its status.

 

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Contents

musicus typographicus musicus typographicus
19
basel basel
23
gesehene und gelesene typographie typography seen and read
41
kontraste contrasts
45
rhythmische typographie rhythmical typography
67
funktionelle typographie functional typography
83
serielle typographie serial typography
109
konsequente typographie consistent typography
127
bewegung movement
201
absichtlicher zufall intentional accident
211
politische typographie political typography
223
typographisches zeichen typographic sign
243
gestaltung ist haltung design is attitude
271
typographie kann man nicht lehren one cannot teach typography
283
die typographie des helmut schmid the typography of helmut schmid
301
im buch behandelte werke works presented in the book
307

informative typographie informative typography
137
kinetische typographie kinetic typography
157
wiederholende typographie repetitive typography
167
experimentelle typographie experimental typography
179
malerische typographie painted typography
191
publikationen publications
321
zitatnachweis list of quotations
331
impressum imprint
339
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