Helvetica forever: story of a typeface
Lars Müller Publishers, Feb 27, 2009 - Antiques & Collectibles - 159 pages
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.
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abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQR STUVWXYZ&1234567890 Adrian Frutiger advertising Akzidenz Grotesk Aldo Novarese Alfred Hoffmann Ausnahmen die Grundrichtung Basel Bauer Beobachtung Berthold Blick Bold Condensed bold series brochure characters Cunz and Eberhard Deberny & Peignot developed Eberhard Sutter Eduard Hoffmann Emil Ruder Erbar fonts forms Frankfurt French Grotesk Futura Gebiet des Schriftschaffens geleistet wurde gemacht graphic artists graphic designers grotesque typeface Grundrichtung stets Haas Grotesk Haas Typefoundry Ltd Haas's Haas'sche Haas'schen Hagneck halbfett Hamburg Hamburg Hamburg Helvetica Black Helvetica Bold Helvetica Helvetica Helvetica Helvetica Regular Hoffmann to Max Inkwil Jongny letterforms letters Linotype lowercase matrices Max Miedinger Miedinger to Eduard Monotype Grotesque Mumpf Munchenstein Neuen Haas-Grotesk Normal Grotesk phototypesetting Poster printing rounder Schelter Schrift Schriftgiesserei Schweiz semibold serif typeface sizes slightly Stempel stroke weight STUVWXYZ success Sutter to Haas Switzerland type foundry typesetting typesetting machines Typographische typography Univers uppercase verflossenen Jahre geleistet VWXYZ wenigen Ausnahmen Werfen width x-height Yverdon Zurich