Henry R. Luce, Time, and the American Crusade in AsiaHenry Robinson Luce (1898-1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas. |
Contents
Henry Luce and China Prelude to an American Crusade | xvii |
Learning to Market Chiangs China | 22 |
Bitter Victory | 29 |
China on the Brink What Role for America? | 43 |
LUCE AND THE LOSS OF CHINA 19471951 | 47 |
Cold War Strategy Allies and Enemies in the Battle for China | 49 |
Losing China The Hunt for Culprits Intensifies | 65 |
AntiCommunist Allies in Asia MacArthur and Rhee | 70 |
Unwelcome Moderation Eisenhowers Caution in East Asia | 109 |
Keeping the Pressure on Mao and Ho | 112 |
TIME LUCE AND THE LOOMING DISASTER IN VIETNAM 19601967 | 123 |
Time Inc and NationMaking in Vietnam From Kennedy to Johnson | 123 |
A Troubled Crusade in Vietnam | 136 |
The Final Years of the Crusade in East Asia | 149 |
Archival Sources | 155 |
Abbreviations | 159 |
McCarthy and Korea New Crises and Oppurtunities | 77 |
The Campaign for a Wider War in Asia | 87 |
Electing Eisenhower While Fighting McCarthy | 96 |
TIME INC EISENHOWER AND ASIAN POLICY 19521959 | 109 |
Notes | 163 |
Index | 209 |
Other editions - View all
Common terms and phrases
Acheson administration Alfred Kohlberg allies April army attacked August Beijing Bullitt C. D. Jackson cable Carter Chiang Kai-shek China lobby China policy Clare Boothe Luce Clare Luce Communist Daniel Longwell December dispatch DJSB East Asia editors Eisenhower Elson February fighting foreign policy Formosa Frank McNaughton French Harry Luce Henry Luce ibid Indochina insisted Institute of Pacific Interview Jack Beal James Shepley January Japan John Foster Dulles John Shaw Billings Johnson Judd July June Kennedy Korea LBJL Library Luce's Lyndon MacArthur magazine March Marshall memorandum military million Nationalist November October Oral History Owen Lattimore Pacific Relations papers of HRL papers of W. A. political Poll president readers Red China reported Republican Senator September soon South Vietnam Soviet Stilwell Taft Teddy White Theodore H Time's troops Truman United victory Vietnamese W. A. Swanberg W. A. Swanberg collection Wedemeyer Whittaker Chambers York