Henry R. Luce, Time, and the American Crusade in Asia

Robert E. Herzstein

Cambridge University Press, Jul 18, 2005 - Biography & Autobiography - 346 pages

This book shows how Henry Robinson Luce used his famous magazines to advance his interventionist agenda in Cold War China, Korea, Japan, and above all, Vietnam. This is the first balanced work on Luce and his influence, using hitherto undiscovered or inaccessible sources. Luce saw the American Century as the heir to the fading British Empire; he failed to see the hubris and cultural blindness that would lead to disaster in Vietnam - a disaster for which his magazines paved the way.

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Henry R. Luce, Time, and the American crusade in Asia

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In an informative but narrow analysis, Herzstein, a professor of history at the University of South Carolina, explores the role mid-century media mogul Henry Luce (Time, Fortune, Life) played in the ...

Contents

• Henry Luce and China Prelude to an American Crusade: xvii
• Learning to Market Chiangs China: 22
• Bitter Victory: 29
• China on the Brink What Role for America?: 43
• LUCE AND THE LOSS OF CHINA 19471951: 47
• Cold War Strategy Allies and Enemies in the Battle for China: 49
• Losing China The Hunt for Culprits Intensifies: 65
• AntiCommunist Allies in Asia MacArthur and Rhee: 70
• McCarthy and Korea New Crises and Oppurtunities: 77
• The Campaign for a Wider War in Asia: 87
• Electing Eisenhower While Fighting McCarthy: 96
• TIME INC EISENHOWER AND ASIAN POLICY 19521959: 109
• Unwelcome Moderation Eisenhowers Caution in East Asia: 109
• Keeping the Pressure on Mao and Ho: 112
• TIME LUCE AND THE LOOMING DISASTER IN VIETNAM 19601967: 123
• Time Inc and NationMaking in Vietnam From Kennedy to Johnson: 123
• A Troubled Crusade in Vietnam: 136
• The Final Years of the Crusade in East Asia: 149
• Archival Sources: 155
• Abbreviations: 159
• Notes: 163
• Index: 209

About the author

Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina where he teaches. He is the author of numerous books including Henry R. Luce: A Political Portrait of the Man Who Created the American Century, Waldheim: The Missing Years, Roosevelt and Hitler: Prelude to War, Adolf Hitler and the German Trauma, and The Nazis (Time-Life Books). Professor Herzstein is also the author of numerous scholarly articles and the recipient of various awards and grants.

Bibliographic information

• Title: Henry R. Luce, Time, and the American Crusade in Asia
• Author: Robert E. Herzstein
• Edition: illustrated
• Publisher: Cambridge University Press, 2005
• ISBN: 0521835771, 9780521835770
• Length: 346 pages
• Subjects: Biography & Autobiography / Editors, Journalists, Publishers; Business & Economics / Industries / Media & Communications; History / Modern / 20th Century; History / World; Social Science / Media Studies