Henry R. Luce, Time, and the American Crusade in Asia

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Cambridge University Press, Jul 18, 2005 - Biography & Autobiography - 346 pages
This book shows how Henry Robinson Luce used his famous magazines to advance his interventionist agenda in Cold War China, Korea, Japan, and above all, Vietnam. This is the first balanced work on Luce and his influence, using hitherto undiscovered or inaccessible sources. Luce saw the American Century as the heir to the fading British Empire; he failed to see the hubris and cultural blindness that would lead to disaster in Vietnam - a disaster for which his magazines paved the way.
 

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Henry R. Luce, Time, and the American crusade in Asia

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In an informative but narrow analysis, Herzstein, a professor of history at the University of South Carolina, explores the role mid-century media mogul Henry Luce (Time, Fortune, Life) played in the ... Read full review

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Contents

Henry Luce and China Prelude to an American Crusade
xvii
Learning to Market Chiangs China
22
Bitter Victory
29
China on the Brink What Role for America?
43
LUCE AND THE LOSS OF CHINA 19471951
47
Cold War Strategy Allies and Enemies in the Battle for China
49
Losing China The Hunt for Culprits Intensifies
65
AntiCommunist Allies in Asia MacArthur and Rhee
70
Unwelcome Moderation Eisenhowers Caution in East Asia
109
Keeping the Pressure on Mao and Ho
112
TIME LUCE AND THE LOOMING DISASTER IN VIETNAM 19601967
123
Time Inc and NationMaking in Vietnam From Kennedy to Johnson
123
A Troubled Crusade in Vietnam
136
The Final Years of the Crusade in East Asia
149
Archival Sources
155
Abbreviations
159

McCarthy and Korea New Crises and Oppurtunities
77
The Campaign for a Wider War in Asia
87
Electing Eisenhower While Fighting McCarthy
96
TIME INC EISENHOWER AND ASIAN POLICY 19521959
109
Notes
163
Index
209
Copyright

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About the author (2005)

Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina where he teaches. He is the author of numerous books including Henry R. Luce: A Political Portrait of the Man Who Created the American Century, Waldheim: The Missing Years, Roosevelt and Hitler: Prelude to War, Adolf Hitler and the German Trauma, and The Nazis (Time-Life Books). Professor Herzstein is also the author of numerous scholarly articles and the recipient of various awards and grants.

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