Henry R. Luce, Time, and the American Crusade in Asia

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Cambridge University Press, Jul 18, 2005 - Biography & Autobiography - 346 pages
Henry Robinson Luce (1898-1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.
 

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Contents

Henry Luce and China Prelude to an American Crusade
xvii
Learning to Market Chiangs China
22
Bitter Victory
29
China on the Brink What Role for America?
43
LUCE AND THE LOSS OF CHINA 19471951
47
Cold War Strategy Allies and Enemies in the Battle for China
49
Losing China The Hunt for Culprits Intensifies
65
AntiCommunist Allies in Asia MacArthur and Rhee
70
Unwelcome Moderation Eisenhowers Caution in East Asia
109
Keeping the Pressure on Mao and Ho
112
TIME LUCE AND THE LOOMING DISASTER IN VIETNAM 19601967
123
Time Inc and NationMaking in Vietnam From Kennedy to Johnson
123
A Troubled Crusade in Vietnam
136
The Final Years of the Crusade in East Asia
149
Archival Sources
155
Abbreviations
159

McCarthy and Korea New Crises and Oppurtunities
77
The Campaign for a Wider War in Asia
87
Electing Eisenhower While Fighting McCarthy
96
TIME INC EISENHOWER AND ASIAN POLICY 19521959
109
Notes
163
Index
209
Copyright

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About the author (2005)

Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina where he teaches. He is the author of numerous books including Henry R. Luce: A Political Portrait of the Man Who Created the American Century, Waldheim: The Missing Years, Roosevelt and Hitler: Prelude to War, Adolf Hitler and the German Trauma, and The Nazis (Time-Life Books). Professor Herzstein is also the author of numerous scholarly articles and the recipient of various awards and grants.