Henry R. Luce, Time, and the American Crusade in Asia

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Cambridge University Press, Jul 18, 2005 - Biography & Autobiography - 346 pages
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Henry Robinson Luce (1898–1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.
 

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Henry R. Luce, Time, and the American crusade in Asia

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In an informative but narrow analysis, Herzstein, a professor of history at the University of South Carolina, explores the role mid-century media mogul Henry Luce (Time, Fortune, Life) played in the ... Read full review

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Contents

Henry Luce and China Prelude to an American Crusade
9
Learning to Market Chiangs China
32
Bitter Victory
49
China on the Brink What Role for America?
63
LUCE AND THE LOSS OF CHINA 19471951
77
Cold War Strategy Allies and Enemies in the Battle for China
79
Losing China The Hunt for Culprits Intensifies
97
AntiCommunist Allies in Asia MacArthur and Rhee
112
Unwelcome Moderation Eisenhowers Caution in East Asia
173
Keeping the Pressure on Mao and Ho
190
TIME LUCE AND THE LOOMING DISASTER IN VIETNAM 19601967
207
Time Inc and NationMaking in Vietnam From Kennedy to Johnson
209
A Troubled Crusade in Vietnam
226
The Final Years of the Crusade in East Asia
239
Archival Sources
255
Abbreviations
259

McCarthy and Korea New Crises and Oppurtunities
127
The Campaign for a Wider War in Asia
140
Electing Eisenhower While Fighting McCarthy
156
TIME INC EISENHOWER AND ASIAN POLICY 19521959
171
Notes
261
Index
327
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About the author (2005)

Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina where he teaches. He is the author of numerous books including Henry R. Luce: A Political Portrait of the Man Who Created the American Century, Waldheim: The Missing Years, Roosevelt and Hitler: Prelude to War, Adolf Hitler and the German Trauma, and The Nazis (Time-Life Books). Professor Herzstein is also the author of numerous scholarly articles and the recipient of various awards and grants.

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