Hidden Agenda: A Proven Way to Win Business & Create a FollowingEach of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time. |
Contents
The Heart of the Matter | |
Your Win Strategy | |
Defining the Hidden Agenda | |
The Conceptual Target | |
Uncovering the Hidden Agenda | |
Your Core | |
The Credo | |
Other editions - View all
The Hidden Agenda: A Proven Way to Win Business and Create a Following Kevin Allen No preview available - 2012 |
Hidden Agenda: A Proven Way to Win Business & Create a Following KEVIN. ALLEN No preview available - 2017 |
Hidden Agenda: A Proven Way to Win Business & Create a Following Kevin Allen No preview available - 2012 |
Common terms and phrases
advertising advocate's approach agency airline Angry Birds argument asked audience audience's Bad Pigs believe brand brief buyer called campaign China Mobile client company’s compelling conceptual target connect core creating a following credo culture decision desire Dimape director elements emotional executives feel global growth aspirants heart HerdBuoys hero hidden agenda human idea important individuals inspired instinct Johnson & Johnson journey Kevin Allen leverageable assets listening lives logic logo look Lowe Worldwide Lufthansa marketing Marriott International MasterCard McCann Erickson means meeting motivation organization person Peter Peter Kim presentation Priceless questions real ambition real ambition statement reflect remember role Rudy Rudy Giuliani shared simple South African Airways story storytelling successful pitch theorem things thought told understand value system Visa win strategy Win Strategy Statement wonderful Worldwide York