Higher education: open for business
Higher Education: Open for Business addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway campus? These questions should not be a primary concern for students, parents or faculty in an environment that has to allow students to freely focus on learning. But in a time of fiscal uncertainty, can higher education ignore the benefits of commercial ventures? It may seem foolish to do so. However, commercialism has gotten too close to certain aspects of academia such as the campus environment, classroom activities, academic research, and college sports. This disturbing encroachment of academic ground is addressed in Higher Education: Open for Business by a diverse host of authors who are closely involved in higher learning.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Market of Higher Education
The Overcommercialization of Higher Education
The Impact of Commercialism on the Classroom
7 other sections not shown
Other editions - View all
AAUP academic administrators advertising amateur American athletes basketball Boyer Commission brand campus Challenge chapter Christian Gilde Chronicle of Higher classroom college football college sports college students colleges and universities Commercialization of Higher community college companies consumer consumption core corporate corporatization course evaluation culture David degree dents Derek Bok distance education distance learning dollars eCollege economic enrolled environment Facebook faculty members Fair Trade Fair Trade Holiday football for-profit George Ritzer global Grade Inflation graduate Harvard higher education higher learning institutions of higher instructors interaction Internet issues Journal liberal education Michael Jordan million National NCAA Nike online classes online courses online education overcommercialization percent potential pressure professional professors profit projects purchase spending stakeholders student evaluations teaching television tion Trade Holiday Sale ucation undergraduate University of Phoenix university's versity WebCT