The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more "sustainability culture" advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a "sustainable" army. Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests.
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activist affective African-American American Architecture for Humanity Bacevich brand Carter Christian Aid climate change Clinton consumption corporate create creative crime defense defined democracy democratic DiCaprio disaster discourse e-waste Earth Liberation Front ecobranding ecoeffective ecological economic ecovillage emissions energy environment everyday favela Favela-Bairro faveladors film formal city gated communities global climate change green greenwashing historical Hollywood Hurricane Katrina Ibid ideological impact industry Inuit investment issues Judith Butler junkspace landfill landscape living machinic urbanism material McDonough and Braungart ment million multinational national security natural needs organization Oxfam percent Perlman polar bears political poor position poverty practice President Press problem production Reagan recycling response Savannah shelter slum Soares social and environmental solar space structure sustainability culture sustainable design technologies Tim Flannery tion tsunami U.S. military UN-HABITAT United urban integration values Wal-Mart waste White House women