Home-Based Catalogue Marketing: A Success Guide for Entrepreneurs

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Replica Books, Sep 1, 1994 - Business & Economics - 242 pages
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Home-based catalog marketing: a success guide for entrepreneurs

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Marketing catalogs from home attracts many people because of the convenience, low start-up cost, and chance to convert a hobby into a business. Bond's introductory guide describes the market for mail ... Read full review

Contents

Organizing your home office
11
Why do people buy from a catalog?
21
Selecting your product or service
31
Building a bridge to your customer
43
Pricing your product or service
51
Writing your catalog successfully
59
Designing and producing your catalog
69
Preparing your catalog for printing
79
Handling inquiries and orders
115
Profitable public relations for your
121
Testing
135
Marketing opportunities for
145
Managing your business
165
Summing up
187
Appendices
193
Twentysix ideas to increase sales
199

Printing your catalog
85
How do you build your own list?
96
Choose a format
102
Index
217
137
220
Copyright

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