Home Business Big Business: The Definitive Guide to Starting and Operating On-Line and Traditional Home-Based Ventures

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Wiley, Jun 22, 1998 - Business & Economics - 304 pages
Every year the trend toward working at home continues to grow, fueled by downsizing and ever-more-affordable office equipment. Author Mel Cook explains how to get started making your self-employment dreams come true, even on a shoestring budget, and provides dozens of examples of real-life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day-to-day operations, marketing, and publicity, Home Business • Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web-based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet—and at no cost. Plus, you'll find highlights such as:
  • Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
  • Descriptions of 120 home business opportunities with proven track records.
  • Advice on how to select a product or service that gives you a competitive edge and quick profits.
  • Tips on how to market a product with little capital—using low-cost promotional techniques, free advertising, and national distribution through mail-order catalog houses.
  • Listing of:
    • Firms that sell products and services through home-based entrepreneurs
    • 28 franchise and nonfranchise business opportunities that can be run from the home
    • 29 types of companies that regularly use homeworkers
    • 13 popular freelance occupations for work-at-home professionals.
A highly readable, entertaining, and informative guide, this book should be in the hands of anyone who has entertained the idea of working from home. Visit us online at http://www.mgr.com

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Profiles of HomeBased Ventures
the essentials of successfully starting

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