Homo Imitans: The Art of Social Infection: Viral Change in Action

Front Cover
Meetingminds Publishing, 2011 - Business & Economics - 220 pages
0 Reviews
Understanding how social, behavioural infection works is the basis for the orchestration of any social 'epidemic of success'. This book will appeal to anybody interested in social change, with particular emphasis on how viral change works inside and organisation.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Copy ergo sum cogito is a bonus
1
The social life of Homo Imitans
19
A tale of two worlds
53
The five disciplines of Viral Change
85
Viral Change in action
181
The art of social infection
203
Viral Change cannot fail it can also fail
227
Bibliography
281
Copyright

Common terms and phrases

Bibliographic information