Homo Imitans: The Art of Social Infection: Viral Change in Action
Understanding how social, behavioural infection works is the basis for the orchestration of any social 'epidemic of success'. This book will appeal to anybody interested in social change, with particular emphasis on how viral change works inside and organisation.
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Accessed May 2010 activism adolescents articulated backstage behavioural change cascade champions change management chapter clusters collaboration corporate counter-epidemic create critical mass cultural change disciplines of Viral effect emotional emotional contagion engagement epidemic example experiment Facebook fads focus formal Framingham Heart Study friends going herd behaviour hierarchical highly connected highly influential Homo Imitans Homo Sapiens hysteria ideas imitation impact individuals influence informal conversations informational cascades initiatives innovation Journal large-scale leaders leadership macro macro-social world mechanisms mindset narrative non-negotiable behaviours norms obesity orchestrate organizational pay it forward peer-to-peer peers positive PowerPoints problem programmes Psychology reinforcement safety scalable small number small set social change social contagion social copying social GPS social infection social network social proof spread stories structure success suicide things top-down trigger understanding violence Viral Change visible