Hospitality Marketing Management

Front Cover
John Wiley & Sons, Mar 23, 2009 - Business & Economics - 672 pages
1 Review
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

What people are saying - Write a review

User Review - Flag as inappropriate

read chapter two.

Other editions - View all

About the author (2009)

Robert D. Reid is Dean and Professor of the College of Business at James Madison University, Harrisonburg, Virginia.

David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.

Bibliographic information