How Canadians Communicate VI: Food Promotion, Consumption, and Controversy

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Charlene Elliott
Athabasca University Press, Mar 31, 2016 - Social Science - 336 pages

 Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations—sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with efforts on the part of the food industry to sell their product and to respond to a consumer-driven desire for convenience. As a result, the topic of food has grown fraught, engendering sometimes acrimonious debates about what we should eat, and why.

By examining topics such as the values embedded in food marketing, the locavore movement, food tourism, dinner parties, food bank donations, the moral panic surrounding obesity, food crises, and fears about food safety, the contributors to this volume paint a rich, and sometimes unsettling portrait of how food is represented, regulated, and consumed in Canada. With chapters from leading scholars such as Ken Albala, Harvey Levenstein, Stephen Kline and Valerie Tarasuk, the volume also includes contributions from “food insiders”—bestselling cookbook author and food editor Elizabeth Baird and veteran restaurant reviewer John Gilchrist. The result is a timely and thought-provoking look at food as a system of communication through which Canadians articulate cultural identity, personal values, and social distinction.

Contributors include Ken Albala, Elizabeth Baird, Jacqueline Botterill, Rebecca Carruthers Den Hoed, Catherine Carstairs, Nathalie Cooke, Pierre Desrochers, Josh Greenberg, Stephen Kline, Jordan Lebel, Harvey Levenstein, Wayne McCready, Irina Mihalache, Eric Pateman, Rod Phillips, Sheilagh Quaile, Melanie Rock, Paige Schell, and Valerie Tarasuk.

 

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Contents

Food Packaging and Place
21
Shaping What
35
Current Directions in Food Fortification
53
The Growth of Culinary
67
food and communication
75
Reworking Tradition Through Contemporary
89
Conjuring Nourishment for Canadians
107
Baking Identities on Food Network
129
Rethinking Food Insecurity
185
Hipster Hunters and the Discursive Politics of Food Hunting
203
Bringing Some Truth
229
A Tale of
251
Moral Panic Food Marketing
273
Communicating Food Fears in Modern
297
List of Contributors
313
Index
319

A Memoir
153
food controversy
163

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About the author (2016)

Charlene Elliott is professor in the Department of Communication, Media and Film at the University of Calgary and Canada Research Chair in Food Marketing, Policy and Children’s Health.

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