How Firms Succeed: A Field Guide to Design Management

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Greenway Communications, 2004 - Architecture - 285 pages
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A hands-on guide to running any design-related business from a two-person graphics team to middle-management to CEOs of multi-national firms offering advice on specific problems and situations and providing insight into the art of inspirational management and strategic thinking.
 

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Contents

Getting the Work
15
Attracting the Right Clients
30
Building Your Brand Image
44
Decrease Waste and Increase Value
58
Delegation by Design
73
Scale Can Be Strategic
76
Complexity and Firm Size
92
Motivating Your Firm
105
How to Recognize the Value You Bring to Clients
164
Driving Out Failure Costs
179
Lose Your Losers
192
THE ANATOMY OF LEADERSHIP
199
Solving the Right Problems
212
Learning How to Ask for Help
225
Dont Drop the Profit Ball
240
Total Principal Commitment
254

Setting New Standards for Client Service
119
Redefining Design Teams
137
Getting Your Reward
151
GLOSSARY
269
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