How I Made $1,000,000 in Mail Order-and You Can Too!

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Simon and Schuster, Sep 1, 1993 - Business & Economics - 272 pages
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Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.
 

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Contents

How I Started in Business
29
How You Can Go into
38
How We Find Our Products
47
Study the Business Opportunity Columns in Your Newspaper
50
Attend Trade Shows
51
Browse through Old Books and Magazines
52
Use the United States Government Publication Services
53
Contact Patent Attorneys
54
Make Your Representatives Work
108
Offer Jobbers an Incentive
109
Take Advantage of All Publicity Breaks
111
Be Versatile
112
Take Advantage of the Products Uniqueness
113
Ten Secret Rules of Mail Order Success
115
Dont Rely on the Opinions of Others
118
Be Persevering Keep Digging
119

Your Local Bank and Chamber of Commerce
55
How 29 Manufacturers Located Ideas for New Products
56
Use Your Own Ideas
58
How to Test Your Products
64
Make Up a Few Samples and Display Them at Trade Shows
65
Get the Opinions of Your Friends
66
Make Up a Sample Run of Your Item and Advertise
67
Use Your Own Judgment
70
Offer Your New Product with a Tested Product
71
How to Develop and Produce Your Products
74
Farm Out as Much Work as You Can
75
Use the Talents Brains and Facilities of Your Suppliers
76
Use the Yellow Pages for HardtoFind Suppliers
77
Work on a Royalty Basis
78
Look at All the Angles on Your Product
79
Selling Your Products
84
We Require a TopNotch Photograph of the Product
86
Select Your Merchandising Channels
88
Other Ways We Sell Our Products
90
Trade Shows
94
Direct Mail to the Consumer
95
As a Premium
97
Resident Buyers
98
The Yellow Pages
99
Promoting Your Products
101
The Working Press of the Nation
102
Get on Television Shows with Your Product
105
Give Your Product a Twist
106
Be Enthusiastic
120
Put It in Writing
121
Be Curious
122
How to Get the Most from Trade Shows
124
We Attend Only National Trade Shows
125
We Rent the Best Possible Display Location
126
We Contact All Television and Radio Stations
127
Related Businesses Are Approached
128
At the Trade Show We Make a Study of All the Exhibitors
130
One of the Most Important Requirements for a Successful Exhibit Can Be Summed Up in Two Words Be Different
131
Preshow Show and Postshow
132
A Case History
134
Our 35 Best Mail Order Letters
144
Another Good Way to Protect Your Idea
184
How to Save Money on Typing
190
How to Double Triple Your Productive Powers
196
13
202
Make a Commercial Marriage with an Overseas Contact
208
The Cossman Seminar
213
Using a Billboard to Sell
222
Your Best FriendThe United
230
Your Friend the General Services Administration
237
Federal Information Centers
243
How to Get into the BillionDollar Markets
249
Get RoyaltyFree Patents from the Government Sell Government
251
Other U S Government Publications
258
Copyright

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