How Much for Just the Spider: Strategic Web Site Marketing for Small-budget Businesses

Front Cover
Web Site Marketing Plan, 2002 - Business & Economics - 241 pages
Learn how to effectively and economically incorporate the Web into your marketing strategies. This step-by-step marketing plan guide, with companion site WebSiteMarketingPlan.com, covers market research, industry analysis, SWOT analysis, segmenting, targeting, and more. Includes 300+ cost-categorized links to expert resources.

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Contents

Introduction
10
Some Marketing Basics
19
Web Site Development
33
Copyright

15 other sections not shown

Common terms and phrases

$2,449 annual/program cost $949 annual/program About.com Adobe Acrobat advertising Affiliate Marketing affiliate programs analysis and/or Arthur Loomis Arthur read autoresponder AWeber banner exchange budget Business Wire Business.com chat room choose click through rates clients Commission Junction competitors contact information conversion rate cookies Copywriting cost per click coupon customer lifetime value customers database developing direct email Direct Marketing domain name DoubleClick e-commerce email address Email List engines and directories ezine FileMaker Pro focus focus groups food industry Free free content freelance Guru.com hosting Hotbot HTML Information Web Site Inktomi Interactive Advertising Bureau Internet Internet Marketing Center Internet.com Interstitial Advertisements job boards keywords lifetime value Looksmart Loomis & Associates Lycos mailing Management Marketing for Small-Budget marketing mix marketing plan Message Board META tags Michael Porter Microsoft Frontpage Microsoft Project Monster.com multi-level marketing newsgroups newsletter NPD Group off-line offer Online Advertising Online Marketing Open Directory Project opt-in options out-of-pocket expenses Pay Per Click Penetration pricing Porter's Five Forces potential PR Newswire press release price comparison service price skimming PriceWaterhouseCoopers pricing Promotion purchase quantitative research reciprocal link recruiting Research Web Site resource section search engine Search Engine Optimization search engine strategies Search Engine Watch secondary research segments site www.WebSiteMarketingPlan.com site's Small-Budget Businesses Stephen King Strategic Web Site strategies subject line submission subscribe subscription sweepstakes SWOT analysis tactics target text editor traffic Traffic Analysis updated Usenet visitors Web design Web development software Web hosting Web Site Marketing WebQuest word wrap WSMP Yahoo zip code

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