How Netflix Produces Happing Endings

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In hard times, superior customer service is a smart seller's strategy. Having already slashed costs and then been undercut by rivals, you may be left with only two options for differentiating your business. You can offer better products or better service. Both are costly, but improved service is faster and ultimately less expensive. Here's how Netflix did it.

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About the author (2011)

Over the past 25 years, New Word City’s writers and editors - New York Times, Newsweek, Time, Harper’s and Wall Street Journal veterans - have turned out some of the bestselling business books of all time. Working closely with clients, the New Word City team has produced more than 70 books, of which more than 7 million copies have been sold. These titles have logged more than 500 weeks on The New York Times, Business Week, and Wall Street Journal bestseller lists.

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