How to Use Your Business Cards for Success
Your business card is usually the first tangible thing a customer/client will take with him or her after meeting you. Does it communicate the message you want it to? G. Lee Mikules offers guidelines on how to get the most from your card- from design to distribution.Everyone is concerned about what is important to them before they are concerned about anything else. And you, as the one who hands them out, must realize that your ego will clash with that of the person who receives your card...The person you hand your card to does not care about your name or the fact that you have been in business for 25 years, or that you have every credential possible, and so forth. The only thing he is interested in is what your business, product, or service can do for him. Will it save or make him money? Will it feed his ego? You have to distill the essence of what your business is, and, most importantly, what it can do for your customer into a concise, benefit-oriented, hard-hitting sales message. Then put that message front and centre on your card!
What people are saying - Write a review
We haven't found any reviews in the usual places.
What Is A Business Card?
Salesmanship And The Business Card
What To Do After You Hand Out Your Business Card
Other editions - View all
3-1/2 inches long advertising tool Antioch Anytown basic Biggest Mistake Business Business Card Users business getting business card that projects card to someone Colorado Springs conceived in liberty consecrate create a business create a card create a profit customer benefits dedicated can long dynamo ego extension ego project Ego That Pervades Exercise Three five powerful techniques follow-up plan four additional techniques Gary Halbert Letter getting business card Gettysburg Address Fourscore hand your card Human Equation important Improving Your Speech last full measure low Pages Mistake Business Card ness card paper or thin Paul Revere pay you money payload person who hands person you hand Pervades Your Business printed product or service profit generating business project your ego projects the ego Punctuation and Inflection sacrificial card sales message salesmanship selling SILVERSMITH simple type style Special Techniques Manual speech patterns There's type of business verbiage Webster's