How To Write A Business Plan: EBook Edition

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AMACOM Div American Mgmt Assn, May 28, 2003 - Business & Economics - 276 pages
The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: • Evaluate your company’s capabilities, strengths, and weaknesses • Pinpoint the crucial elements of your competitive environment, including market, economic, and technological factors • Set realistic production/service, revenue, and overall operating goals and objectives • Develop and coordinate strategies that strengthen your company's production, marketing, research and development, organization and management, and financial systems • Identify and integrate customer requirements into your plan • Write the actual planning document and implement it to guide your company to greater productivity and profits • Implement your plan successfully • Obtain the capital you need to grow. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through or purchase an online version of the course through

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About This Course
Introduction to Business Planning
Diagnosing the External Environment
Setting Financial GoalsandStrategies How Goals Objectives and Strategies Should
Review Questions 5 Setting Goals
Review Questions 6 Developing a Sales and Revenue Plan
Developinga Production Plan Production Scheduling

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About the author (2003)

This book was prepared by senior staff of The TQS Group, Inc., and McGladrey & Pullen. The TQS Group is a consulting and training firm that specializes in customer-centered quality improvement and organizational reengineering. McGladrey & Pullen is a national accounting and consulting firm.

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