How to Read and Write a Business Plan

Front Cover
AMACOM Div American Mgmt Assn, 1979 - Business & Economics
 

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Contents

1 Introduction to Business Planning
1
2 Diagnosing the Internal Capabilities of a Company
15
3 Diagnosing and Measuring Customer Satisfaction
39
4 Diagnosing the External Environment
61
5 Setting Goals
83
6 Developing a Sales and Revenue Plan
103
7 Developing a Production Plan
115
8 Developing an Organization and Management Plan
127
Appendix A
199
Appendix B
205
Appendix C
211
Appendix D
219
Bibliography
225
The First Examination
227
The Practice Case
235
The Practice Case Solution
243

9 Developing a Financial Plan
141
10 Preparing a Planning Document
159
11 Preparing a Business Plan to Raise Capital
167
12 Implementing and Controlling the Business Plan
181
The Examination Case
247
Index
255
Copyright

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