How We Survived in UHF Television: A Broadcasting Memoir, 1953-1984This personal narrative is co-authored by two of the best-known names in American UHF television broadcast management: Kathryn "Kitty" Broman Putnam and William Lowell "Bill" Putnam. During the first two decades of Ultra-High Frequency (UHF) television, when the established VHF (Very-High Frequency) stations dominated the TV marketplace, the Putnams built and operated three successful UHF outlets: WWLP-TV in Springfield, Massachusetts; WKEF-TV in Dayton, Ohio; and KSTU-TV in Salt Lake City, Utah. Kitty and Bill recall how they labored for survival during the "dozen lean years" between 1952 and 1964, and the events along their way to leadership in the world of advertiser-supported analog television. Included are several original poems written by Bill, and tantalizing recipes created for Kitty's long-running local cooking show. |
Contents
| 1 | |
| 3 | |
1 Getting Started in Television | 9 |
2 Actually Building a Station | 21 |
3 Lowering Our FrequencyOvernight | 36 |
4 Parentheses | 40 |
5 Building a Local Audience | 50 |
6 Those Magnificent Irishmen | 89 |
10 Onto the National Scene | 144 |
11 Editorials in the Fairness Era | 152 |
12 Dealing with the FCC | 161 |
13 Building the Broadcast IndustryKittys Station | 178 |
14 Glimpsing the Future | 194 |
15 Personalities | 199 |
16 A Poetic Heritage Comes Out | 203 |
Appendix A | 217 |