How a Business Works: What Every Businessperson, Citizen, Consumer, and Employee Needs to Know about Business
The goal of How a Business Works is to create a framework for understanding business in 12 chapters that you can read, understand, and apply in a relatively short period of time. This framework will serve you in three ways: 1. It will help you to understand the behavior of sellers and employers, so that you can be a more informed businessperson, citizen, consumer, and employee. 2. It will help you to predict the future behavior of sellers and employers, so that you can make better plans and achieve better outcomes as a businessperson, citizen, consumer, and employee. 3. It will give you a basic understanding of business (a framework), so that you can effectively and efficiently learn more about business and organizations from the perspectives of your roles: as a citizen, consumer, employee, and possibly businessperson. All of us have the roles of a citizen and a consumer. Most of us have the role of an employee of an organization. And, some of us may choose the role of a businessperson. How a Business Works seeks to make business understandable to citizens and consumers. The book can help you in your career whether you are an employee of an organization or are self employed. And, finally, the book can assist you in becoming a businessperson.
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Forms of Business Ownership
How a Business Works
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accounts receivable activities asset velocity average brand business goals business model buyers called capital cash flows Chapter clients company's compete competitive competitors consumer corporation cost create current assets Current Liabilities customers debt decisions demand develop distribution earnings economic efficient emotional intelligence employees equity example firm firm's fixed expenses future global gross margin human resources improve income after taxes income statement increase industry inputs interest rate inventory investment law of large lenders less loan locus of control long-term lower manager manufacturing marketing mix money-making net income net operating income Norton and West operating income opportunity cost organization outcomes output owners PE ratio percentage person planning present value product life cycle profit public accounting purchase quantity ratio reduce result return on assets risk sales forecast sales revenue sell seller skills suppliers supply chain target market things