How to be an Entrepreneur and Keep Your Sanity: The African-American Handbook & Guide to Owning, Building, and Maintaining Successfully Your Own Small Business

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Amber Books Publishing, 2004 - Business & Economics - 187 pages
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How to Be an Entrepreneur and Keep Your Sanity is an easy-to-follow business and entrepreneurial guide that answers all your questions about making your small business profitable. Ms. Pinderhughes will teach you how to Beat the Competition with Ease and reveals her secrets to success on important topics such as: How to Make Money with Your Business; How to Choose the Best Business for You; .How to Finance your Business and Bank your Profits for Top Dollar; How to Get the Best Insurance for the Most Profitable Results; How to have a Fool-Proof Plan for Management, Marketing, Publicity & Advertising; How to find the best space for Your Home-Base or Commercial Business; How to How to Build and Expand Your Thriving Web-site Business to an International Market; How to be spiritual, disciplined and determined to succeed."
 

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How to be an entrepreneur and keep your sanity: the African-American handbook & guide to owning, building, and maintaining--successfully--your own small business

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Want to become self-employed? Pinderhughes, a former editor of Black Enterprise magazine, presents a step-by-step process to achieving that dream, covering such crucial issues as franchising, insurance, banking, and naming the company. Read full review

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Contents

What Is an Entrepreneur?
1
The Golden Goal
7
Sooo Whats the Big Idea?
11
Tick TockTick Tock
13
Home Based or Commercial Space?
19
Insurance
31
Banking
33
New Friends On The Block
37
Marketing Research
61
Target MarketingI want YOU
65
Setting Yourself Apart
69
Branding
73
The Price is Right
75
Networking the Room
77
What Are You Gonna Name It?
81
The Competition
85

From the Ground Up or Ready To Go?
43
Franchising
47
Size Doesnt Matter Online
53
Ive Got a Niche
57
One Size Doesnt Fit All
89
What s in your Plan?
93
Show Me the Money
97
Copyright

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About the author (2004)

Paula McCoy-Pinderhughes is the former Small Business Editor for Black Enterprise Magazine where she wrote, assigned and edited articles for the "Enterprise (How-To)" section of the international publication. Her contributions advised seasoned business owners on more efficient ways of running their enterprises while at the same time igniting the fire, providing the inspiration and sharing her business knowledge with countless entrepreneurs enabling them to begin the journey of realizing perhaps, a life long dream .

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