How to Forecast: A Guide for Business

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Gower, Jan 1, 2001 - Business & Economics - 201 pages
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Forecasting is an essential discipline in the planning and running of a business: not only for the business plan and annual budget but for the appraisal of investment projects, the commissioning of research as well as the appraisal of the competition and the feasibility of making acquisitions. Managers are continually confronted with the need to take decisions, and being able to construct a route map of the future is a key way of determining a course of action. This book offers a practical guide to forecasting the environment in which a firm operates.

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Forecasting the national economy
Interest rates and government policy
The global market exchange rates and the balance of payments

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About the author (2001)

The late Professor James Morrell was a consultant and business forecaster and the founder of the Henley Centre for Forecasting.

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