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Planning for Growth in Outbound Telemarketing
The Question of Control
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ABC Telemarketing account management achieve additional ahead of growth approach areas AT&T automated beneﬁts billable hour budget Burger Chef business-to-business career pathing cash ﬂow challenge client company's competition cost create deﬁned deﬁnition determine difﬁcult direct marketing effective efﬁciency employees EXAMPLE expertise facility ﬁeld ﬁll ﬁnancial plan ﬁnancing ﬁnd ﬁnding ﬁrst ﬁt ﬂoor goals going grow handle hiring Idelman important in-house operation in-house telemarketing increased industry Key Point labor market long-term manual market segment marketing effort marketplace opportunity opportunity costs organization organizational outbound telemarketing performance person personnel philosophy phones position predictive dialer problems production proﬁtability promote retained earnings salespeople sell service agency signiﬁcant situation speciﬁc strategy structure success sufﬁcient supervisors talent telemarketing business telemarketing company telemarketing ﬁrm telemarketing operation top management TSRs Variable Cost volume