How to Market Books

Front Cover
Kogan Page, 2000 - Books - 372 pages
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Revised and updated, this guide to marketing for book and journal publishers offers practical advice on maximizing sales. This new edition of , in an enlarged format, contains international examples.

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About the author (2000)

Alison Baverstock began her career in publishing and now runs a marketing consultancy. She is also a Senior Lecturer within the Business School of Kingston University, where she helped set up the MA in Publishing Studies.The author of 15 books, she regularly gives seminars at universities teaching Publishing Studies and teaches a module on marketing for writers as part of Kingston's MA in Creative Writing. She has given guest lectures on marketing in publishing all over the world. Find out more at

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