How to Market Your School: A Guide to Marketing, Public Relations, and Communication for School Administrators

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iUniverse, 2005 - Business & Economics - 290 pages
2 Reviews
Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? "How to Market Your School" is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, "How to Market Your School" is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.
 

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intresting guideline to start a school .very practical &thoughtprovoking book .

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di amazon.com harganya $19 (mula $21)

Contents

Getting Started
10
Success Story John J Herrera Elementary Marketing Makes
48
Marketing Research And Database marketing
55
Go online
66
You need good instruments
73
When to get help
79
An effective marketing
140
Success Story Colorado Springs School District 11 Electronic
163
Building Community Partnerships
182
Success Story Community Connections for All StudentsArts
221
Public Relations Inside and Out
228
Spend some time at the mall
242
Making your appreciation public
255
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