How to Measure Anything: Finding the Value of Intangibles in Business

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John Wiley & Sons, Apr 7, 2010 - Business & Economics - 320 pages
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Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology

Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.


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Great book. However, the hardcore edition on is $5 cheaper than Google ebookstore offering. Why is that? How does Google plan to make this endeavor work if there are cheaper alternatives out there?

User Review - Flag as inappropriate

I found this book very helpful in understanding the basic of measurement. The best part I like about this book is “It simplifies the approach to resolve problem”.
It starts with identifying
misconceptions, identifying real issues and then provides framework/structure to evaluate balanced solution/s. Thank you Douglas W. Hubbard for such a wonderful book.


How Much Do You Know Now? 57
Measuring Risk through Modeling 79
Measuring the Value of Information 99
How Observing Some Things
Adding to What You Know Now 177
New Measurement Instruments for Management 251
Contents ix
Index 299

Contents vii

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About the author (2010)

DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a measurement methodology that has been used in IT portfolios, entertainment media, military logistics, R&D portfolios, and many more areas where big decisions are based on factors that seem difficult or impossible to measure. He is an internationally recognized expert in metrics, decision analysis, and risk management, and is a popular speaker at numerous conferences. He has written articles for InformationWeek, CIO Enterprise, Architecture Boston, Analytics and OR/MS Today and is also the author of The Failure of Risk Management: Why It's Broken and How to Fix It.

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