How to Measure Anything: Finding the Value of Intangibles in Business
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions
This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
What people are saying - Write a review
Great book. However, the hardcore edition on Amazon.com is $5 cheaper than Google ebookstore offering. Why is that? How does Google plan to make this endeavor work if there are cheaper alternatives out there?
I found this book very helpful in understanding the basic of measurement. The best part I like about this book is “It simplifies the approach to resolve problem”.
It starts with identifying misconceptions, identifying real issues and then provides framework/structure to evaluate balanced solution/s. Thank you Douglas W. Hubbard for such a wonderful book.
THE SOLUTION EXISTS 1
BEFORE YOU MEASURE 45
How Much Do You Know Now? 57
Measuring Risk through Modeling 79
Measuring the Value of Information 99