How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan

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Kogan Page Publishers, Feb 3, 2011 - Business & Economics - 200 pages
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A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. Part of Kogan Page's Business Success series, with over 50,000 copies sold worldwide, How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.
 

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A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing you need. 

Contents

Introduction
1
1 Writing a business plan
4
2 Simple cash flow forecasts
17
3 The very small business
34
4 Retail and catering
54
5 Manufacturing
79
6 Expanding a business
99
7 The market
118
9 How not to write a business plan or run a business
133
10 Maintaining the plan
140
11 Small business and the trade cycle
148
12 Monitoring progress
154
Postscript
172
Where to go for further advice
173
Appendix 1 Help for small businesses
177
Appendix 2 Useful names addresses and websites
182

8 Planning the borrowing
124

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About the author (2011)

Edward Blackwell is a consultant on small business affairs and as a former accountant, he ran his own business for many years. He is the author of several Kogan Page books, but is best known for this one which, since the first edition, has been translated into several different languages.

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