How to Prepare a Business Plan

Front Cover
Kogan Page, 2011 - Business planning - 192 pages
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth.Part of Kogan Page's Business Success series, with over 50,000 copies sold worldwide, How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress.The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.

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About the author (2011)

Edward Blackwell was a consultant on small business affairs. A former accountant, he ran his own business for many years, and so was well placed to offer advice. He was the author of several Kogan Page books. How to Prepare a Business Plan is his best-known title and has, since its first edition, been translated into several languages.

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