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What You Will Learn When You Read This Book
Getting into Publishing An Overview
Setting Up Shop
15 other sections not shown
adver advertising space Apple Computer benefits broadsheet business plan capabilities brochure cash Chapter Chocowinity classified client color column format column inch contract copy Coral Springs corporation cost coupon cutline desktop publishing develop distribution entrepreneur expensive font format full-fledged weekly graphic halftone headline idea important income issue John Caples laser printer layout look MacIntosh magazine manual market analysis market position Microsoft Word niche market publication Notes Notes paid paper person Personal Computer Peter Kent photograph potential advertisers prospects publishing business racks reader interest readership salespeople salesperson schedule secondary profit center shopper spot color start-up story success syndicates tabloid targeted things tion town trade area typesetting week weekly newspaper writing zine