How to Publish and Promote Online

Front Cover
Farrar, Straus, and Giroux, Jan 16, 2001 - Language Arts & Disciplines - 266 pages
1 Review

Everything you need to know about profitable online publishing and promotion

From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity?

M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers.

Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

So Youve Written a BookWhats Next?
3
In the Beginning
5
What Is an EBook?
8
Sell Your Title in Both EBook and Print Formats
10
How to Create an EBook
12
Designing Your Book and Its Cover
18
Going from Electronic to Printand Vice Versa
22
Becoming a PublisherAll by Yourself
24
Pitching the Media by EMail and Phone
134
Speaking Engagements
144
Book Signings Not by the Book
146
The Book Party Comes to Cyberspace
149
Sites That Host Author Chats
154
Conducting Targeted Traveling Media Publicity Tours
157
Getting Reviews
161
How to Get Your Books Reviewed Offline
165

Fulfillment and Distribution
30
Software for the Independent Publisher
37
Where to See Your Print and CDROM Books Online
40
EPublishers and PrintonDemand Publishers
43
Web Sites for Authors
50
The Bestselling Ebooks Are
53
Small Presses Big Successes
57
SelfPublishers Hall of Fame
59
When EPublishing Works Better Than Print
64
Selling on a Shoestring
67
Internet PublishingA Midlist Authors Dream
69
Ten Tips for Weaving Your Promotional Web
71
List Your Book with Online Booksellersand Your Customers Will Find You
74
Start Small but Think Big
77
Accessing Newsgroups Listservs Web Sites and Online Bookstores
82
Working the Net Organization and Time Management
88
How to Be Everywhere on the Internet Creating a Credible Online Reputation
90
Blurbs Sell Books
93
Sell Yourself on the Net Without Breaking the Bank
101
Marketing 101 Who Is Your Audience and Why That Matters
104
People Wont Read Your Book If You Dont Market It
107
Brainstorming to Develop a Marketing Strategy
110
Popular Online Promotional Tactics That Didnt Work
120
The Surefire Way to Write News Releases That Get Published
125
Where to Send BooksRelated Press Releases and Announcements Online
129
Where to Get EBooks Reviewed
170
Getting Publicity on Discussion Lists
173
Electronic Newsletter Promos
178
Ongoing Publicity Campaign Tactics
180
Advertising Where to Spend That Spare Change
184
Cheap Advertising
187
Free Free Free
190
EMail Promotion Tactics
194
ESerials
198
EMags The Supreme Marketing Tool for Your Book
202
Secrets of Creating and Maintaining a Successful EZine
206
Registering with Search Engines
209
More Essential Online Resources
215
Support and Interactive Resources for Authors
220
Online Discussion Forums
226
EMags for Authors and Publishers
228
Authors and Small Publishers FAQ
232
Last Words
243
Last Words
245
Acknowledgments
247
Glossary
249
Index
255
About the Authors
265
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (2001)

M. J. Rose, called the "e-book queen" by Publishers Weekly, continues to write on this subject for Wired and Writer's Digest. Using the strategies in How to Publish and Promote Online, her e-published debut novel, Lip Service, established her as a "cyber pioneer" (PW Daily).

Angela Adair-Hoy is co-owner of Booklocker.com, a highly successful e-book publisher, and publishes Writersweekly.com, an e-magazine featuring markets for freelance writers.

Bibliographic information