How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication

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McGraw Hill Professional, Nov 13, 2012 - Business & Economics - 256 pages
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2013 Bronze Axiom Business Award Winner

Predict if Your Clients Will Say YES in Just 7 Seconds

How to Read a Client from Across the Room gives you the clues and tools to get someone to say "yes" to you--in an instant--by tailoring your communication methods on the fly to suit that person’s character type.

"A quick and powerful method for understanding the very essence of your prospective client. Watch your referrals and bank account grow." -- Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

"Brandy Mychals has created a system that allows you to connect with potential clients, serve their core needs, and create lucrative win-win solutions. Without question, this sales book is a must-read!" -- Sandra Yancey, CEO and founder, eWomenNetwork, and bestselling author of Succeeding in Spite of Everything

"This book will help you understand people in ways you never thought possible. Practice Mychals's techniques and you'll rise to the top of your field in no time." -- Dr. Daniel J. Reidenberg, PsyD, FAPA, BCPC, CRS, CMT, Executive Director, SAVE, and Chair, Advisory Board, American Psychotherapy Association

"This book unlocks the secrets of connecting to and persuading more people, more quickly. In today's fast-paced world, a book like this is pure gold." -- Robert G. Allen, author of the New York Times bestseller, The One Minute Millionaire

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Contents

My Story of Transformation
1
The Creation of the Character Code System Driving Needs and a Quickstart Guide to Character Coding
7
The Challenges We Face in Attracting Clients If You Build It Will They Come?
23
Copyright

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About the author (2012)

Brandy Mychals Brandy Mychals is a communications expert and the creator of the Character Code System for Client Attraction. She's an international award-winning entrepreneur, popular speaker, and was named a top ten blogger by a Fortune 500 company. Brandy's speciality is teaching entrepreneurs and executives how to turn "bias into business" and generate extraordinary sales doing what you love.

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