How to Say it Business Writing that Works: The Simple, 10-step Target Outline System to Help You Reach Your Bottom Line

Front Cover
Penguin, 2007 - Business & Economics - 259 pages
The latest How to Say It(r) guide demonstrates a simple and effective system for persuasive and successful business writing.

Here, in an accessible format, is the Target Outline System for everyone looking to communicate well at work. Using ten simple steps, everyone can approach writing for business with ease. With specific examples, this guide shows how to:

- Determine the proper audience
- Choose the most effective words to convey the bottom line
- Craft polished, persuasive prose
- Apply this knowledge to everything from e-mail to complicated reports
 

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Contents

Introduction
3
The System at Work
47
Troubleshooting
183
The System in 10 Easy Steps
189
Three Questions and Choosing a Bottom Line
192
The Target Outline
194
The List Outline
198
Polishing a Draft
200
Write the Point
208
Know Your Reader
211
HighLevel PolishEstablishing the Right Tone
215
Writing a Grabber Opening Hook
217
Eliminating Jargon
219
Formatting
221
Writing a Proposal
222
Answer Key
239

Exercises
203
Whats the Point?
205

Common terms and phrases

About the author (2007)

Adina Gewirtz developed her writing seminar for a major corporation to teach non-writers how to write with clarity and speed. She has a master's in journalism and has been teaching her system to students and business professionals for 15 years.

Bibliographic information