How to Say It: Doing Business in Latin America: A Pocket Guide to the Culture, Customs and Etiquette

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Penguin, Sep 1, 2009 - Business & Economics - 272 pages
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An essential guide to doing business in Central and South America, complete with communication and etiquette tips.

This is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know?from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour ?business lunch,? at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses:

? How things move at a much slower pace than most American business processes and deals
? How family truly comes before business, even if it means skipping an important meeting to take care of a loved one
? The importance of connections and mutual Acquaintances
? How to work with translators and bilingual assistants to get the job done
? Proper dress, body language, and gestures
? Tips on entertaining and giving and receiving gifts
 

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I have not read the entire book, but just by looking at the previews available I can tell that it has a lot of useful information. I lived in Latin America and I've seen a lot of what is discussed in this book, in action. One thing to note is that Latin America and business there is a very rapidly changing place. This book will be helpful, but make sure you make an effort to get opinions from locals and update yourself on recent changes in local business since the printing of this book in 2009. 

Contents

COMMUNICATION BASICS
THE IMPORTANCE OF AFFINITY CIRCLES
MAKING THE INITIAL CONTACT
PASSPORTS
VISAS
NEGOTIATING THE LATIN AMERICAN AIRPORT
THE TRIP TO YOUR HOTEL
SELECTING A HOTEL LOCATION
COMMON BUSINESS ROADBLOCKS
BUSINESS DINING
HOME ENTERTAINMENT
THE GOOD THE BAD AND THE UGLY
ALCOHOL CONSUMPTION
GIFT GIVING
ARGENTINA
BOLIVIA

EFFECTS OF ALTITUDE
RELATIONS WITH THE POLICE
DRIVING
HEALTH SERVICES AND INSURANCE
BILINGUAL ADMINISTRATIVE ASSISTANT
DEDICATED DRIVER
BANKER
LAWYER
BUREAUCRATIC INTERFACE OR AGENT
THE UNDERGROUND ECONOMY
MAKING A GOOD FIRST IMPRESSION
USE OF TITLES
SOCIAL GREETINGS
THE LANGUAGE OF GREETINGS
BODY LANGUAGE AND GESTURES
CHALLENGES FOR WOMEN IN BUSINESS
CLASS DISTINCTIONS
BUSINESS CARDS
BUSINESS ATTIRE
SCHEDULING AN APPOINTMENT
TALKING BUSINESS
YOUR COMPETITION
BRAZIL
CHILE
COLOMBIA
COSTA RICA
ECUADOR
EL SALVADOR
GUATEMALA
HONDURAS
MEXICO
NICARAGUA
PANAMA
PARAGUAY
PERU
URUGUAY
VENEZUELA
Argentina
Chile
Ecuador
Mexico
Uruguay
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