How to Sell Your Crafts Online: A Step-by-Step Guide to Successful Sales on Etsy and Beyond

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St. Martin's Press, Oct 11, 2011 - Crafts & Hobbies - 224 pages

With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on his self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. Derrick shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more.

Some of the topics covered include:
-How to design a catchy Etsy banner
-How to gain an instant analysis of your shop and where you need to focus your efforts
-A crash course on photographing your items and key mistakes to avoid class
-Fail-safe copywriting secrets
-How to take advantage of Etsy's forums, Treasury, and more
-The effective way to use Facebook and Twitter, and why so many people get it wrong

How to Sell Your Crafts Online offers crafters and artists practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business!

Praise for Derrick Sutton's e-Guide Crafting Success:

"This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer

"I definitely saw a difference in my sales after doing many of the things suggested."

--- Etsy seller mishmishmarket

"A true wealth of useful information." --- Etsy seller helixelemental

"[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry

"A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts


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How To Sell Your Crafts Online: A Step-by-Step Guide to Successful Sales on Etsy and Beyond

User Review  - Book Verdict

Online craft marketplaces such as Etsy and ArtFire have made it easy for crafters to sell their wares online. But how do you market them in the increasingly crowded handmade marketplace? Sutton, who ... Read full review

User Review - Flag as inappropriate

This is the most amazing book for a beginner or anyone else. It explains everything. The information applies to all forms of online selling. This is the best investment I have ever made. My confidence is soaring. Thanks Derrick.


Authors Note
1 Naming Your Etsy Shop
2 Search Engine Optimization
3 Your Etsy Banner
4 Writing Listings That Sell
5 A Crash Course in Photography
6 The Art of Tagging
19 Submitting to dmoz
20 Stumbling with StumbleUpon
21 FlickrYour Online Photo Album
22 We Love Etsy
23 Getting Ideas from Google Reader
24 Of Tweeting and Twitter
25 BloggingYour Online Diary
26 Facebook

7 Profiling You
8 Google Email
9 Packing and Preparation
10 Creating Professional Business Cards
11 Samples and Promotions
12 Who Loves You?
13 Tracking Your Progress with Google Analytics
14 Connecting on the Etsy Forums
15 Joining and Forming Etsy Teams
16 Creating Etsy Treasuries
17 Get Ahead in the Holidays
18 Your Google Places
27 Creating a Lens with Squidoo
28 Your HubPage
29 Further Web 20 Sites
30 Writing a Minimasterpiece with EzineArticles
31 Advertising with craigslist
32 Making a Movie with YouTube
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About the author (2011)

DERRICK SUTTON and his wife sell their artwork and jewelry in their Etsy store. After using simple internet marketing techniques to promote their work, they saw their Etsy sales increase dramatically. Based on these techniques, Derrick produced this guide to help other artists and crafters increase their success.

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