How to Start, Run, and Stay in Business: The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality

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John Wiley & Sons, May 18, 2005 - Business & Economics - 280 pages
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A new 25th anniversary update of the entrepreneur's bible

For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.

Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:

  • Preparing a business plan
  • Finding the right location
  • Deciding on an ownership structure
  • Record keeping and taxes
  • Financing and capital
  • Inventory and distribution
  • Hiring and staffing
  • Managing and motivating people
  • Marketing and promotions
  • Risk management
  • And much more

In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

 

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Contents

Chapter 1 Getting Started
1
Chapter 2 Preparing Your Business Plan
17
Chapter 3 Determining the Best Location
29
Chapter 4 Your Building
41
Chapter 5 Structuring the Business
50
Chapter 6 Recordkeeping and Taxes
72
Chapter 7 Financial Statements
84
Chapter 8 Obtaining Capital
95
Chapter 11 Staffing
141
Chapter 12 Managing and Motivating
157
Chapter 13 Developing Your Promotional Strategy
169
Chapter 14 Selling and Servicing
191
Chapter 15 Safeguarding Your Business
205
Chapter 16 International Marketing
218
Chapter 17 Franchising
234
Chapter 18 Getting Help
245

Chapter 9 Inventory and Distribution
116
Chapter 10 Setting the Price
130

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About the author (2005)

GREGORY F. KISHEL and PATRICIA GUNTER KISHEL are MBAs, business consultants, and coauthors of several Wiley books. They are also the authors of How to Start and Run a Successful Consulting Business; Start, Run, and Profit from Your Own Home-Based Business; and Start and Succeed in Multilevel Marketing.

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