How to Start a Home-based Online Retail Business

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Rowman & Littlefield, Nov 8, 2011 - Business & Economics - 240 pages
From getting started and finding customers to creating your website and mastering social media, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based online retail business. Learn all about setting up your home office, sourcing your product, marketing from all angles, getting paid, and staying ahead of the competition. Look for useful information throughout the book, including:
Online Retail Success Stories
Sample Financial Plan
Business Scenarios and Lesson Learned
Educational Resources
Frequently Asked Questions

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About the author (2011)

ORIGINAL AUTHOR Jeremy Shepherd is the founder of, a multimillion-dollar online retail business he started while still a flight attendant for Northwest Airlines. While on a stopover in Beijing, he bought some freshwater pearls at a local market for a girlfriend, had them appraised back home for 30 times what he paid, and immediately launched a business selling high-quality pearls around the globe. He lives in Santa Monica, CA.
REVISER Nicole L. Augenti, Esq. has been successfully selling online on eBay since 2006. In addition to running her own eBay business (Facebook Fan Page ID: City Chic Style), she is also a practicing attorney with a solo law practice in Bridgeport, CT.

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