How to Start and Produce a Magazine Or Newsletter

Front Cover
Worsley Press, 2004 - Business & Economics - 192 pages
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This is the book for the rookie publisher starting out as a magazine or newsletter publisher whether on their own account or within a corporate or other organizational structure. It provides expert advice on all aspects of starting and producing a publication, from conception through financing, advertising and content gathering, design and production, to distribution. There are many DTP books in the market; this is the book that tells the rookie publisher all the vital stuff that those other books don't go into.
 

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Contents

Introduction
10
The Editors desk
21
Advertisements
39
Producing the publication
51
Short run printing
59
On a larger scale
63
Service Bureau or DIY
75
Producing the pages
81
Chapter n Layout and design
105
A typical issue
125
Pasteup
141
The ezine
157
Distribution
171
The legal side
179
Index
187
Copyright

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About the author (2004)

Over four decades Gordon Woolf has published and/or edited magazines in the fields of music, farm machinery, unions, photography and entertainment, as well as working on some of the smallest and largest publications on two continents

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