How to Start and Produce a Magazine Or Newsletter
This is the book for the rookie publisher starting out as a magazine or newsletter publisher whether on their own account or within a corporate or other organizational structure. It provides expert advice on all aspects of starting and producing a publication, from conception through financing, advertising and content gathering, design and production, to distribution. There are many DTP books in the market; this is the book that tells the rookie publisher all the vital stuff that those other books don't go into.
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