How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul

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Macmillan, Jun 9, 2009 - Art - 381 pages
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The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing

Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.

Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels's site the Artist Help Network, is fully revised.


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Review: How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul

User Review  - Jim Prothero - Goodreads

Invaluable reference source. I read sections of it and will keep if for review as I build my art business Read full review


Overcoming Career Blocks
Entering the Marketplace
3 Presentation Tools and Packages
4 Art Marketing and the Internet
How Much Is It Worth?
Keep Those Cards and Letters Coming In and Going Out
Using Those That Exist and Creating Your Own
8 Dealing with Dealers and Psyching Them Out
Fact and Fiction
Alternatives to Driving a Cab
11 Rationalization Paranoia Competition Rejection and the Overwhelm Factor
Appendix of Resources

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About the author (2009)

Caroll Michels is a successful sculptor whose artwork has been exhibited in museums worldwide, and she has worked as a career coach on behalf of thousands of artists since 1978. She lives in Sarasota, Florida.

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