How to Survive and Prosper as an Artist, 5th Ed.: Selling Yourself Without Selling Your Soul

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Macmillan, Dec 1, 2001 - Art - 369 pages
2 Reviews
The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist", with new and expanded resources for succeeding in the burgeoning Internet art market (The New York Times)

Now in its fifth edition, with over 85,000 copies of previous editions sold, How to Survive and Prosper as an Artist is the preeminent guide to taking control of your career and making a good living in the art world. Drawing on over two decades of experience, Caroll Michels walks artists through the complicated process of balancing grants, gallery representation, private dealer sales, and a personal studio to ensure a public profile and a steady income. Included is a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various art disciplines.

The new edition is fully updated with strategies for using the Web—everything from generating income through freelance work, to creating an entrepreneurial web site for promoting work to agents and clients, to assessing online galleries. An expanded and updated appendix adds more than 200 new resources such as Web designers, insurance and legal services for artists, internships, art colonies, and corporate and public art programs.
 

What people are saying - Write a review

User Review - Flag as inappropriate

A caution and a praise re: this book, which I actually got early this
year.
1) The latest edition of it (5th) is 2001! a lot has happened to the art
world since then.
2) There are still some useful hints, eg: I wish I had read the chapter
on how to prepare for promoting an upcoming exhibition, before my recent
big show.
 

Review: How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul

User Review  - Jim Prothero - Goodreads

Invaluable reference source. I read sections of it and will keep if for review as I build my art business Read full review

Selected pages

Contents

Launching or Relaunching Your Career Overcoming Career Blocks
1
Launching or Relaunching Your Career Entering the Marketplace
21
Presentation Tools and Packages
43
Pricing Your Work How Much Is It Worth?
69
Public Relations Keep Those Cards and Letters Coming In and Going Out
80
Exhibition and Sales Opportunities Using Those That Exist and Creating Your Own
106
Dealing with Dealers and Psyching Them Out
149
The Mysterious World of Grants Fact and Fiction
185
HEALTH HAZARDS
284
HEALTH INSURANCE AND MEDICAL PLANS
286
INTERIOR DESIGN AND ARCHITECTURE
288
INTERNATIONAL CONNECTIONS
290
CONTRACTS AND BUSINESS FORMS
296
COPYRIGHTS PATENTS AND TRADEMARKS
298
ESTATE PLANNING
300
FORMING A NOTFORPROFIT ORGANIZATION
302

Generating Income Alternatives to Driving a Cab
199
Rationalization Paranoia Competition and Rejection
211
Appendix of Resources
221
ACCOUNTING AND BOOKKEEPING
222
APPRENTICESHIPS AND INTERNSHIPS
225
ART COLONIES AND ARTISTINRESIDENCE PROGRAMS
226
ART AND HEALING
229
ARTISTS BOOKS
231
ARTISTS HOUSING AND STUDIOPERFORMANCE SPACE
233
ARTISTS SOURCEBOOKS
236
ARTS SERVICE ORGANIZATIONS
238
ARTWORK CARE AND MAINTENANCE
250
BARTERING
251
COMPETITIONS AND JURIED EXHIBITIONS
262
CORPORATE ART MARKET
263
CREATIVE CHALLENGES CAREER BLOCKS AND THE PSYCHE
265
EMPLOYMENT OPPORTUNITIES
268
EXHIBITION AND PERFORMANCE PLACES AND SPACES
273
EXHIBITION AND PERFORMANCE PLANNING
277
GALLERY RELATIONS
278
GRANTS AND FUNDING RESOURCES
280
LEGISLATION AND ARTS ADVOCACY
305
LICENSING ART
306
ORGANIZATIONS
307
MAILING LISTS
312
MATERIALS FOR THE ARTS PROGRAMS
313
ONLINE GALLERIES
314
ORGANIZING PAPERWORK
316
PENSION PLANS AND SAVINGS AND LOAN PROGRAMS
318
PERIODICALS
319
PHOTOGRAPHING ARTWORK
327
PRESENTATION TOOLS
329
PRESS RELATIONS AND PUBLICITY
330
PRICING ARTWORK
333
PRINTS AND PRINTMAKING
334
PUBLIC ART
336
SLIDE REGISTRIES
341
STUDIO INSURANCE
343
WEB SITE DESIGN
344
Notes
347
Index
355
Copyright

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About the author (2001)

Caroll Michels,a successful sculptor, is a career coach who has worked with thousands of artists since 1978. She lives in East Hampton, New York.

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