How to Win an Indian Election: What Political Parties Don't Want You to Know

Shivam Shankar Singh

Penguin Random House, 2019 - Political Science - 248 pages

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.

About the author

Shivam Shankar Singh headed data analytics and campaigns for the Bharatiya Janata Party (BJP) for the Manipur and Tripura Legislative Assembly elections under the guidance of the party's National General Secretary, Ram Madhav. He was a Senior Research Fellow at India Foundation, and briefly worked with Prashant Kishor's company, IPAC, during the Punjab Legislative Assembly campaign. He was a Legislative Assistant to a Member of Parliament (LAMP) Fellow and has graduated from the University of Michigan, Ann Arbor, with a B.Sc. in Economics. His resignation from the BJP went viral on social media in June 2018 and was republished by various media platforms in multiple languages.

Bibliographic information

• Title: How to Win an Indian Election: What Political Parties Don't Want You to Know
• Author: Shivam Shankar Singh
• Publisher: Penguin Random House, 2019
• ISBN: 0143446843, 9780143446842
• Length: 248 pages
• Subjects: Political Science / General; Political Science / Political Process / Campaigns & Elections